Promotion

Purpose: To market the District by establishing a unified image and implementing a variety of activities.

  1.  Recruit promotions team members/create task forces for each event.
  2. Create a 2022 events calendar for Main Street Coon Rapids, enhance existing events, add new
  3. Host two retail-focused events in 2022: Shop Local. Shop Late. Ladies Nights.
  4. Partner with Main Street Iowa to implement window display training and technical assistance
  5. CR-B Business partnership – elementary and secondary programs

Event

January

February

March

April

May

June

July

August

September

October

November

December

Date

Shop Late. Shop Local nights

x

?

?

?

?

?

?

?

?

?

?

?

TBD

Easter Egg Hunt

 

 

x

x

 

 

 

 

 

 

 

 

4/9/2022

Main Street Block Party

 

 

 

 

x

 

 

 

 

 

 

 

5/29/2022

Movies on Main

 

 

 

 

 

 

 

 

 

 

 

 

TBD

Scoop the loop CR-B graduation parade

 

 

 

 

 

 

 

 

 

 

 

 

Ask seniors

Downtown Dash and Dine

 

 

 

 

 

 

 

 

x

 

 

 

TBD

Homecoming

 

 

 

 

 

 

 

 

x

 

 

 

TBD

Treats on Streets

 

 

 

 

 

 

 

 

 

x

 

 

10/29/2022

Shop Local Santa Coon Bucks give-ways

 

 

 

 

 

 

 

 

 

 

x

x

11/1/2022

Christmas in a Small Town

 

 

 

 

 

 

 

 

 

 

 

x

12/3/2022

Whiterock Rides stop on Main

 

 

 

 

X

X

X

X

X

 

 

 

TBD

Trivia Night partnership

 

X

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


Transformation Strategy: Create A Healthy Business Climate
Movies on Main
Treats on the Street
Shop Sooner Night
Small Business Saturday
Christmas in a Small Town
Ladies Night
Shop Local. Shop Late.
Collaborative Market Campaigns—expand reach
Highlight businesses on Facebook
Expand special events held by businesses
Social Media training for businesses
Marketing materials at recreational sites
Recognize and reward excellence
School to Work programs with local school district
Work with video class to produce business videos

Transformation Strategy: Housing
Holiday Events
Small Business Saturday
Collaborative Marketing Campaign
Share survey results on Facebook and in monthly newslet-ter
Host vacant property tour/Upper story tour
Share progress updates on former Hardware Hank building as work progresses
Partner with Design on upper story building tours

Transformation Strategy: Improve the Physical Appearance/Infrastructure Downtown
Christmas in a Small Town
Shop Small Saturday
Memorial Day Block Party
Movies on Main
Downtown Dash and Dine
Collaborative Marketing Campaign
Highlight businesses on Facebook
Improve Business Signage
Activate downtown vacant lots and greenspaces
Create selfie spots in the downtown—maybe inside businesses as well as outside
Window display training


To volunteer or for questions, contact chair  Natasha Adams.
 

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406 Main Street, Coon Rapids, IA 50058 | 712-999-GROW | [email protected]
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      City of Coon Rapids
      City of Coon Rapids
      123 3rd Avenue South, Coon Rapids, IA 50058
      Phone: 712-999-7749
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